About Xtrnds Jewels
At Xtrnds Jewels, we believe in redefining how jewellery is imagined, designed, and worn. Born from the vision of Novadia Jewels, Xtrnds was created to break away from convention to put a bold “X” on the traditional way of simply replacing mined diamonds with lab-grown ones, and instead, create fresh, original designs that celebrate the potential of new-age materials.
Our Promise
As the world began to embrace Lab-Grown Diamonds (LGDs), we saw not just a technological innovation, but a creative opportunity. While many brands continued to fit LGDs into designs once made for mined diamonds, we decided to go further to design for the material itself.
Just as architecture evolved with the arrival of steel, cement, and glass, we believe jewellery design too must evolve with the materials of our time. Xtrnds stands at this very intersection of innovation and artistry where modern craftsmanship meets a new kind of luxury.
The Name & Meaning
Xtrnds (pronounced as X-trends) captures our philosophy in one word.
The “X” represents a cross against the conventional, and “TRNDS” reflects our mission to create new trends in jewellery that’s not just worn, but felt and remembered.
Behind Xtrnds is our parent company Novadia Jewels “Nova” meaning new, and “Dia” representing diamonds, a brand born to champion the new diamonds of today, crafted through innovation and imagination.
Our Design Philosophy
Every piece of Xtrnds jewellery is a blend of aesthetic beauty and functional comfort.
We design for everyday wear - versatile pieces that move with you, yet stand out through modern lines, thoughtful detailing, and distinctive forms.
Our collections will feature Lab-Grown Diamonds (CVDs), synthetic gemstones, and a mix of premium metals - from Gold and Platinum to Silver, Stainless Steel, and Titanium. The result is jewellery that’s high-quality, design-forward, and accessible.
What makes us different
Unlike traditional jewellery houses, we don’t just recreate - we reimagine.
Our focus is on pieces you won’t easily find elsewhere - statement designs that still feel effortless.
Each piece from Xtrnds is a conversation between craft and creativity, between the new and the timeless.
Our Promise
We are committed to bringing you high-quality, distinctive jewellery that reflects your individuality - always crafted with intention, always priced with fairness.
Because at Xtrnds, we believe style shouldn’t follow trends - it should create them.
Looking Ahead
As we continue to grow, Xtrnds Jewels will expand from our Website to a rich experience Mobile App, to brick and mortar stores, and possibly have our own bespoke outlets.
We believe in creating partnerships that celebrate the same spirit - Bold, Modern and Forward-thinking Jewellery for the new generation.
We believe in creating partnerships that celebrate the same spirit - Bold, Modern and Forward-thinking Jewellery for the new generation.