Hemant Shah is luminary in the field of jewellery industry with decades of experience, as a seasoned  consultant, he has relentlessly worked with prominent diamond and jewelry companies specializing in branding, sales and marketing strategies.

He strives to introduce a new dimension into the Indian jewelry sector with an innovative jewelry offering in the lab-grown diamonds space. With his brand Novadia Jewels, Hemant,with his industrious team, is rolling out high-end CVD diamond jewelry under the brand name "Xtrnds".Emphasizing the culture of innovation and giving consumers a premium feel.

With his heartfelt mission and visionary business approach, he seeks to take the lab-grown diamond jewelry market to the next level with Xtrnds offbeat designs and cuts, catering to both Gen Z customers and customers with vintage jewelry aesthetic style.

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